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LumaIcon
A four-sided LumaIcon Quad digital advertising screen with premium ad creative in a shopping center atrium.

What your centre gets

Regular income. Time for your events.

  • Regular monthly rent

    For the space you provide, we pay you monthly rent based on individually agreed terms.

  • Zero upfront investment

    LumaIcon finances and manages the screen, installation, operation, and service.

  • Time for your own events

    You can use your agreed-upon screen time to promote events and for centre communications.

Locations in your centre

Show us the space. We will design the format.

You don't have to choose a screen. Based on the space and visitor flow, we will design a solution that fits perfectly.

  • Visualisation: circular digital screen suspended above a shopping center atrium, visible from multiple floors

    Atrium

    Visualisation

    The suspended surface is visible from the ground floor and the galleries of upper floors, and the floor remains free for events.

    e.g. Ring →
  • Visualisation: a suspended, double-sided LumaIcon Suspended digital surface above a shopping centre passageway

    Passage

    Visualisation

    A suspended, double-sided surface above the axis of the passageway is readable from both directions of foot traffic and doesn't obstruct the floor or shop windows.

    e.g. Suspended →
  • Conceptual visualisation: a vertical digital screen with a fictional jewellery campaign in a glass panel between the entrance doors of a shopping center

    Entrance

    Visualisation

    Located at the entrance, it is visible to visitors upon both arrival and departure. We inspect the functionality of the doors and passageways on site.

    e.g. Glass →

One screen, two uses

Advertising for brands. Time for your events.

LumaIcon sells the advertising and operates the screen. At agreed-upon times, the same screen promotes your events and centre communications.

Curated brand campaigns. Ad sales are handled by LumaIcon.

We approve content to ensure it respects the character and rules of the space.

Visualisation: a LumaIcon Column screen around a column in a shopping centre displaying an ad campaign for a perfume
Visualisation

Where in your center

Locations that already have visitors' attention.

We will design the screen for a location where visitors naturally pass through and stop.

  • Central atriumA suspended ring or a freestanding surface in the heart of the centre.
  • PassageDisplay above the main visitor route.
  • EntranceGlazing at the entrance, which visitors pass on both arrival and departure.
  • ColumnCladding of an existing column without impacting the floor plan.
  • LiftVertical surface on a glass elevator shaft.
  • Glass SurfaceA glass panel or wall, if the structure permits.
Visualisation: LumaIcon Ring circular digital screen suspended above a shopping center atrium
Visualisation

How the partnership works

Four steps from first contact to full operation.

  1. 1

    Send a brief description of the location.

    A few words about the space. A photo is helpful, but not required.

  2. 2

    We assess the location's potential

    We will assess the space and its suitability for a premium digital medium.

  3. 3

    We create a visualisation and a proposed solution

    We will select a screen that complements the architecture and visitor flow, and show you how it looks in your space.

  4. 4

    We sign an agreement, install the display, and pay you rent

    We handle the installation, operation, maintenance, and ad sales. You receive a monthly rent.

Who is behind LumaIcon

LumaIcon is backed by the existing Lurity network.

LumaIcon is a new format, financed, operated, and commercially managed by Lurity SK s. r. o. The Lurity network is distinct from LumaIcon installations—it's the established foundation upon which LumaIcon is built.

  • Hundreds of screens

    Lurity currently operates hundreds of digital screens in dozens of shopping centres in Slovakia and the Czech Republic.

  • Advertising sales

    Hundreds of advertisers buy ads on the Lurity network. The same team will also handle advertising sales for LumaIcon.

  • Operation and service

    Financing, installation, broadcasting, and service are provided by a single operator — Lurity SK s. r. o.

Frequently Asked Questions

Questions from centre owners and managers.

For the initial contact, a brief description of the space is sufficient. A photo helps, but you can get in touch without one.

No. The technology, manufacturing, installation, and operation are all financed and managed by LumaIcon. The location provides a suitable, exclusive space.

Space assessment

Have an exceptional location? Show it to us.

A brief description of the space is enough; a photo helps. We finance the screen, and we pay you a monthly rent.

Visualisation: a suspended LumaIcon Suspended digital screen with a perfume ad above a shopping centre passageway
Visualisation