
What your centre gets
Regular income. Time for your events.
Regular monthly rent
For the space you provide, we pay you monthly rent based on individually agreed terms.
Zero upfront investment
LumaIcon finances and manages the screen, installation, operation, and service.
Time for your own events
You can use your agreed-upon screen time to promote events and for centre communications.
Locations in your centre
Show us the space. We will design the format.
You don't have to choose a screen. Based on the space and visitor flow, we will design a solution that fits perfectly.

Atrium
VisualisationThe suspended surface is visible from the ground floor and the galleries of upper floors, and the floor remains free for events.
e.g. Ring →
Passage
VisualisationA suspended, double-sided surface above the axis of the passageway is readable from both directions of foot traffic and doesn't obstruct the floor or shop windows.
e.g. Suspended →
Entrance
VisualisationLocated at the entrance, it is visible to visitors upon both arrival and departure. We inspect the functionality of the doors and passageways on site.
e.g. Glass →
Format overview
The formats we design from.
Freestanding, suspended, on a column, lift, or at an entrance. We will choose the one that fits the architecture and visitor flow.

Format
VisualisationLumaIcon Duo
2 advertising sides
View solution →
Format
VisualisationLumaIcon Quad
4 advertising sides / 360° visibility
View solution →
Format
VisualisationLumaIcon Ring
Suspended circular LED ring
View solution →
Format
VisualisationLumaIcon Suspended
Suspended double-sided LED board
View solution →One screen, two uses
Advertising for brands. Time for your events.
LumaIcon sells the advertising and operates the screen. At agreed-upon times, the same screen promotes your events and centre communications.
Curated brand campaigns. Ad sales are handled by LumaIcon.
We approve content to ensure it respects the character and rules of the space.

Where in your center
Locations that already have visitors' attention.
We will design the screen for a location where visitors naturally pass through and stop.
- Central atriumA suspended ring or a freestanding surface in the heart of the centre.
- PassageDisplay above the main visitor route.
- EntranceGlazing at the entrance, which visitors pass on both arrival and departure.
- ColumnCladding of an existing column without impacting the floor plan.
- LiftVertical surface on a glass elevator shaft.
- Glass SurfaceA glass panel or wall, if the structure permits.

How the partnership works
Four steps from first contact to full operation.
- 1
Send a brief description of the location.
A few words about the space. A photo is helpful, but not required.
- 2
We assess the location's potential
We will assess the space and its suitability for a premium digital medium.
- 3
We create a visualisation and a proposed solution
We will select a screen that complements the architecture and visitor flow, and show you how it looks in your space.
- 4
We sign an agreement, install the display, and pay you rent
We handle the installation, operation, maintenance, and ad sales. You receive a monthly rent.
Who is behind LumaIcon
LumaIcon is backed by the existing Lurity network.
LumaIcon is a new format, financed, operated, and commercially managed by Lurity SK s. r. o. The Lurity network is distinct from LumaIcon installations—it's the established foundation upon which LumaIcon is built.
Hundreds of screens
Lurity currently operates hundreds of digital screens in dozens of shopping centres in Slovakia and the Czech Republic.
Advertising sales
Hundreds of advertisers buy ads on the Lurity network. The same team will also handle advertising sales for LumaIcon.
Operation and service
Financing, installation, broadcasting, and service are provided by a single operator — Lurity SK s. r. o.
Frequently Asked Questions
Questions from centre owners and managers.
For the initial contact, a brief description of the space is sufficient. A photo helps, but you can get in touch without one.
Space assessment
Have an exceptional location? Show it to us.
A brief description of the space is enough; a photo helps. We finance the screen, and we pay you a monthly rent.

