LumaIcon Column
A column that becomes a medium.

Visualisation
A cylindrical digital cladding around an existing column, extending almost to the floor with a slim bottom edge.
Benefits
Cylindrical LED cladding for an architectural column
Transforms an existing structural element into a surface visible from all sides—without taking up any new floor space.
Best for
- Freestanding columns in halls and passageways
- Columns at route intersections
- Spaces where there is no room for a standalone installation
Site assessment. We assess the column cladding, structural requirements, fire safety, and service access. We assess the conditions individually for each space.
Specific location
How LumaIcon Column would work in your centre.
- Where in the center
- On a structural column in a passageway or at an intersection where visitors decide which way to go.
- What the visitor sees
- The curved cladding is readable from all sides—from the mall passage, escalators, and shop entrances.
- How it blends with the architecture
- The display follows the shape of the existing column, so it does not add a new element to the space or narrow the passage.
You don't need to know which format you want. We will design one based on your space.
Partnership Model
No investment from you. With monthly rent paid to you.
Rent payments begin after the location is selected, a technical survey is completed, and an agreement is signed. The terms of the rent will be negotiated individually.
- We design the screen to fit the architecture and visitor flow.
- LumaIcon finances the screen and installation—at no investment from you.
- We handle operation, service, and advertising sales.
- We pay you a regular monthly rent for the space under agreed terms.
- You can use your agreed-upon screen time for your own events and for centre communications.
Other solutions
Compare with other formats.
- LumaIcon Duo →2 advertising sides
- LumaIcon Quad →4 advertising sides / 360° visibility
- LumaIcon Ring →Suspended circular LED ring
- LumaIcon Suspended →Suspended double-sided LED board
- LumaIcon Lift →Vertical surface on a glass elevator shaft
- LumaIcon Glass →Vertical surface in the fixed glazing of an entrance
- LumaIcon Bridge →LED screen on a bridge fascia above the passageway
Space assessment
Have an exceptional location? Show it to us.
A brief description of the space is enough; a photo helps. We finance the screen, and we pay you a monthly rent.

