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LumaIcon

LumaIcon Column

A column that becomes a medium.

Visualisation of the LumaIcon Column cylindrical LED column cladding in a shopping center

Visualisation

A cylindrical digital cladding around an existing column, extending almost to the floor with a slim bottom edge.

Benefits

Cylindrical LED cladding for an architectural column

Transforms an existing structural element into a surface visible from all sides—without taking up any new floor space.

Best for

  • Freestanding columns in halls and passageways
  • Columns at route intersections
  • Spaces where there is no room for a standalone installation

Site assessment. We assess the column cladding, structural requirements, fire safety, and service access. We assess the conditions individually for each space.

Specific location

How LumaIcon Column would work in your centre.

Where in the center
On a structural column in a passageway or at an intersection where visitors decide which way to go.
What the visitor sees
The curved cladding is readable from all sides—from the mall passage, escalators, and shop entrances.
How it blends with the architecture
The display follows the shape of the existing column, so it does not add a new element to the space or narrow the passage.
Assess a space in my centre

You don't need to know which format you want. We will design one based on your space.

Partnership Model

No investment from you. With monthly rent paid to you.

Rent payments begin after the location is selected, a technical survey is completed, and an agreement is signed. The terms of the rent will be negotiated individually.

  • We design the screen to fit the architecture and visitor flow.
  • LumaIcon finances the screen and installation—at no investment from you.
  • We handle operation, service, and advertising sales.
  • We pay you a regular monthly rent for the space under agreed terms.
  • You can use your agreed-upon screen time for your own events and for centre communications.

Space assessment

Have an exceptional location? Show it to us.

A brief description of the space is enough; a photo helps. We finance the screen, and we pay you a monthly rent.

Visualisation: a suspended LumaIcon Suspended digital screen with a perfume ad above a shopping centre passageway
Visualisation